Tony Hawkjam
At the behest of my semi-new handlers, I wrote a [gasp] news piece on Tony Hawk and the Boom Boom Huckjam, which is hitting the hometown arena today. The content is trivial, but this is the first piece of journalism I've been immediately compensated for, proving that I can earn a modest living with quill and inks.
Subversively, I made it less about his skateboarding or the tour than about how he got retardedly rich by catering to kids who don't skate at all.
They're stricter with content than The Reader [and better about updating their website], so a short excerpt and a link follow.
The Pacific Northwest Inlander 06/16/05:
Tony Hawk: The Brand, . . . saw gross earnings in 2003 of nearly 300 million dollars, according to Forbes Magazine.
Much of that comes from the video game franchise, which snagged non-skaters with simple and addicting game play. Recently, the game makers have fought to retain that fan base with clever cross promotion. “Tony Hawk’s Underground 2” features Bam Margera, star of MTV’s “Viva La Bam”, putting the franchise on solid ground with people who are less likely to skateboard than they are to videotape themselves seriously injuring their friends. Given the immense popularity of Margera, the testicle-kick set seems to represent a massive hunk of the vital youth demographic Hawk and his companies target.
posted by Luke @ 10:39 PM
2 comments
2 Comments:
I read this the other morning in the Inlander. Great article! You need to be writing more stuff like this. Esspecially your music and movie reviews, those are awesome.
Also, your intelligent design article should be in print. It's great too!
Here's a bit "thumbs up" from an old fart who wishes he was in your shoes.
Good job, Luke, you're off and running. You took just about every angle on this story and worked it into legitimate trick all its own. Nice.
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